Macy's Technology — September 2016
Wireframes depicting various scenarios for a redesigned portal navigation scheme, especially a new mega-menu, in conjunction with the SharePoint 2013 upgrade.
Delta Air Lines
Airline Booking Engine Mockups
Played integral role in site redesign. Collaborated on booking engine prototype, featuring the "Low Price Guarantee" and milestone markers. Components included the new tab style, "LOWEST" indicator, more readable progress display, and consolidated login…
Played integral role in site redesign. Collaborated on booking engine prototype, featuring the "Low Price Guarantee" and milestone markers. Components included the new tab style, "LOWEST" indicator, more readable progress display, and consolidated login area.
Delta's booking engine needed redesign to improve usability, highlight competitive pricing features, and create clearer progress indicators throughout the multi-step booking process.
Redesigned booking engine interface with improved visual hierarchy and navigation | Created 'LOWEST' price indicator system to highlight competitive fares | Designed consolidated login area and improved multi-step progress display
Improved booking flow clarity and user confidence through better progress indicators | Enhanced price transparency with visual 'LOWEST' markers | Streamlined authentication experience with consolidated login design
In e-commerce flows, transparent pricing and clear progress indicators build user confidence and reduce abandonmentâevery interaction should reinforce trust.
Played integral role in site redesign. Collaborated on booking engine prototype, featuring the 'Low Price Guarantee' and milestone markers. Components included the new tab style, 'LOWEST' indicator, more readable progress display, and consolidated login area.
More Work
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