Macy's Technology · Apps · Brand & Print

Intranet Navigation Priorities

A portal usability questionnaire focused on what 'gatekeepers' actually use to find content.

A portal usability questionnaire focused on what 'gatekeepers' actually use to find content.
Portal investments weren't grounded in which navigation features users actually rely on.
Designed and deployed a usability questionnaire for portal navigation patterns | Analyzed frequency-of-use data to separate 'loud opinions' from actual behavior | Produced recommendations based on feature adoption
Tiles: 21% 'Always,' 46% 'Often' (highest use) | Favorites: 43% 'Always,' 18% 'Often' (very strong adoption) | Footer nav: 35% 'Never' (low ROI) | Search: skewed to intermittent use (38% 'Sometimes,' 27% 'Seldom')
When multiple nav systems exist, usage data prevents 'design-by-debate.' A portal usability questio aire focused on what 'gatekeepers' actually use to find content.

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