Macy's Technology — March 2010
Did all writing, editing and graphic design for the Word/PDF document versions of the guide.
Battlefield Android App
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Problem
Field users need immediate clarity under harsh conditions; mobile UI must work outdoors and under pressure.
What I Did
Documented user needs and constraints (outdoor visibility, attention limits, stress conditions) | Produced requirements + user flow for a mobile 'marketplace' app used in the field | Delivered a brand/logo direction aligned with the domain and usability needs
Impact
A decision-ready POC that stakeholders could evaluate quickly: needs—flow—UI direction. Clear guardrails for design in constrained environments (contrast, brightness, target sizing). A cohesive identity system supporting future build-out.
Lessons
Constraints aren't edge cases in field apps—they're the primary design input.
A POC package translating user needs + harsh environment constraints into a usable flow and brand direction.
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