Greeting Card Verses

Avanti Press needed fresh, authentic voices to contribute verses for their greeting card lines—writing that delivers genuine emotion, humor, and encouragement while standing out in a crowded market of generic sentiments.

Wrote verses for birthday, humorous, and supportive greeting card categories | Crafted copy balancing levity with authentic emotional resonance | Contributed to 2021 product lines for international greeting card publisher

Published work distributed through major retail channels across multiple countries | Demonstrated versatility across humorous, supportive, and celebratory tones | Contributed to catalog of cards delivering genuine connection versus generic sentiment

Good greeting card copy feels like it was written for one person, not a demographic. Specificity and authentic voice matter more than trying to appeal to everyone—the best cards take a point of view. A heartfelt card at the right time can deliver a much-needed infusion of levity, encouragement, love and affection. The examples shown here are a snapshot of my contribution included in Avanti's 2021 product lines of humorous, supportive and inspiring cards. The entire catalog from all verse contributors is available below.