Macy's Technology · Apps · Research

Portal Mobile Case Studies

Investigated viability of a mobile version of the MyMacys.net portal, which included scope, design rationale, examples, overview and use cases.

Investigated viability of a mobile version of the MyMacys.net portal, which included scope, design rationale, examples, overview and use cases.
As mobile usage increased, Macy's needed to evaluate whether and how to extend the MyMacys.net employee portal to mobile devices—balancing employee needs, technical feasibility, and strategic value.
Investigated employee mobile use cases and portal feature priorities | Created mobile interface examples showing key workflows and scenarios | Documented scope, design rationale, and strategic recommendations
Provided data-driven analysis of mobile portal viability and value | Created concrete design examples to ground strategic discussions | Enabled informed decision-making about mobile investment priorities
Mobile strategy isn't just 'make it responsive'—it requires clear-eyed analysis of which features provide real value on mobile devices versus which are desktop-appropriate, especially for enterprise portals. Comprehensive investigation of mobile viability for MyMacys.net portal. Analysis included scope, design rationale, mobile interface examples, feature overview, and use cases for bringing enterprise portal to mobile devices.

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