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Enterprise Phonebook Case Study

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Problem

Macy's Technology maintained multiple fragmented employee directories across departments, creating inefficiency, data inconsistency, and poor user experience for employees trying to find colleagues.

What I Did

Audited existing employee directory systems across departments | Documented problems with fragmented approach and redundant data maintenance | Built case study presentation making business and UX case for single enterprise solution

Impact

Created clear business justification for directory consolidation project | Highlighted cost and efficiency gains from unified approach | Provided leadership with data-driven decision framework

Lessons

Sometimes the most valuable UX work is making the case for why a better solution is needed—documentation and persuasion matter as much as design. This PowerPoint makes the case for a single enterprise-wide employee directory, rather than maintaining many incompatible ones across departments and business units.

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