Enterprise Phonebook Case Study

Macy's Technology maintained multiple fragmented employee directories across departments, creating inefficiency, data inconsistency, and poor user experience for employees trying to find colleagues.

Audited existing employee directory systems across departments | Documented problems with fragmented approach and redundant data maintenance | Built case study presentation making business and UX case for single enterprise solution

Created clear business justification for directory consolidation project | Highlighted cost and efficiency gains from unified approach | Provided leadership with data-driven decision framework

Sometimes the most valuable UX work is making the case for why a better solution is needed—documentation and persuasion matter as much as design. This PowerPoint makes the case for a single enterprise-wide employee directory, rather than maintaining many incompatible ones across departments and business units.