Portal Governance Strategy

Without governance, large portals drift into inconsistent design, weak ownership, redundant content, and poor decision-making. The enterprise needed a coherent strategy for standards, oversight, and ongoing change.

Synthesized governance best practices into a Macy’s-specific strategy deck. Defined rationale, organizational needs, process areas, and implementation recommendations spanning usability, branding, taxonomy, content, and compliance.

The work translated governance from an abstract policy topic into a clear design and operational framework stakeholders could discuss, approve, and act on.

Design systems and UX standards only survive at enterprise scale when governance, ownership, and process are addressed alongside interface decisions. This presentation frames portal governance as a practical design and operations problem. It connects usability, content quality, access control, taxonomy, and organizational roles into one governance model for a large enterprise intranet.