Original show poster and card handbill graphic design using mostly Photoshop and Illustrator.
Original show poster and card handbill graphic design using mostly Photoshop and Illustrator.
Event posters and promotional graphics often compete for attention in crowded visual environments. The challenge was to create designs that stop the scroll, convey essential details instantly, and align with each event's tone and audience.
Worked with key stakeholders to understand event goals, audience expectations, and tone of voice | Developed a range of poster concepts with strong typographic hierarchy and attention-grabbing compositions | Applied color theory, contrast, and layout principles to ensure legibility at a glance | Iterated based on stakeholder and audience feedback, refining visuals while preserving impact
Delivered visually striking posters that elevated event presence and drew audience attention | Improved clarity and recall of event messaging in both physical and digital contexts | Strengthened overall brand consistency across promotional assets
In promotional design, instant legibility and visual contrast matter more than ornamentation â clarity wins where attention is scarce.
A series of high-impact poster designs created for live events and promotional campaigns, balancing bold visual hierarchy with clear informational delivery.
A heartfelt card at the right time can deliver a much-needed infusion of levity, encouragement, love and affection. The examples shown here are a snapshot of my contribution included in Avanti's 2021 product lines of humorous, supportive and inspiring cards. The entire catalog from all verse contributors is available below.