Banking Services Site Taxonomy

State Farm's banking services website had accumulated content without clear organizational structure, making it difficult for customers to find insurance, investment, small business, and banking products as the company expanded digital offerings.

Audited existing content across insurance and banking product lines | Organized products into logical hierarchical 'buckets' by category | Created taxonomy diagram showing product family relationships and structure

Established clear IA foundation for banking services redesign | Improved content discoverability through logical product categorization | Created scalable taxonomy structure for future product additions

Good IA isn't about imposing structure—it's about finding the structure that already makes sense to users and making it visible. Product families should reflect mental models, not org charts. Began organizing old and new content into logical 'buckets' as part of a redesign and information architecture renovation effort for the company's online banking offering.