Macy's Technology — March 2010
Did all writing, editing and graphic design for the Word/PDF document versions of the guide.
Mortgage Lender Site Copy
Problem
OnLoan.com, venture-funded online mortgage lender during dot-com boom, needed educational website content explaining complex mortgage products to consumers unfamiliar with home lending, balancing thoroughness with accessibility for web audience.
What I Did
Co-wrote educational website content explaining mortgage products and processes | Created web copy balancing mortgage complexity with consumer accessibility | Organized content supporting online lender's 'Mortgages in Minutes' positioning
Impact
Enabled consumers to understand mortgage options through online education | Supported early dot-com effort to bring financial services to web | Created content foundation for venture-funded online lending startup
Lessons
OnLoan crashed and burned like many dot-coms, but the lesson holds: complex financial products need plain language education. Writing about mortgages for web audiences requires stripping jargon while maintaining accuracy—harder than it sounds.
OnLoan.com was the quintessential dot-com venture, an online mortgage lender flush with cash investment and hope, as the new mille ium promised a gilded age of financial services on the web. Co-wrote educational text for the education section of an early online mortgage lender's web site.
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