Mobility Roadmap

Macy's Enterprise Portal Team needed strategic vision for mobile platform as BYOD trend grew among company employees, requiring clear articulation of how mobile portal would differ from desktop version and what business value it would deliver.

Compared desktop and mobile portal approaches for strategic clarity | Outlined mobile platform vision emphasizing browser-based solution | Created presentation documenting BYOD trends and productivity opportunities

Provided strategic direction for mobile portal investment decisions | Articulated mobile value proposition for large retail organization | Established browser-based platform approach versus costly native app development

Mobile strategy presentations need to answer 'why mobile?' before 'what's the design?'—establishing business value and strategic rationale creates foundation for tactical decisions about features and implementation. My Macy's Mobile—A comparison and contrast between desktop and proposed mobile versions of the My Macy's portal. Presentation outlined mobile platform vision and strategy for enterprise portal team.